Selfridges

About Selfridges

Founded in 1909 by retail visionary Harry Gordon Selfridge, Selfridges transformed shopping on London’s Oxford Street into an immersive experience focused on pleasure, opportunity and discovery. Selfridge pioneered open browsing, central product placement, and the motto “the customer is always right”—shaping modern retail culture and making shopping a public spectacle rather than a chore.

Starting as one Oxford Street store, Selfridges has expanded into four UK department stores (London, Birmingham, Manchester) and owns Brown Thomas (Ireland) and De Bijenkorf (Netherlands). In 2021 it was acquired by Central Group and Signa before Central took majority control in 2023, reinforcing its international retail ambitions .

🛍️ What Makes Selfridges Special?

✨ Architectural & Brand Heritage

The original Oxford Street store featured terraces, reading rooms, a roof café, even a mini-golf course. Its iconic window displays consistently draw crowds—accounting for up to 20% of sales-driving footfall .

🌱 Sustainability: Project Earth & Circular Retail

Since 2020, Selfridges has pursued Project Earth, a bold sustainability strategy aiming to hit net‑zero by 2040, reduce Scope 1 & 2 emissions by 64% by 2030, and ensure 45% of sales come from resale, rental, repair or refill models by 2030.
Initiatives include the Reselfridges resale platform, CLOTHING rental pop-ups with HURR, a Repair Concierge (The Restory), and refill stations in their Solutions Store—all committed to sustainable consumption .

🎬 Experiential Retail

Selfridges blends retail with arts and entertainment. Past and planned features include in-store clinics, galleries, curated food halls, pop-ups, and cultural events like the “Sportopia” activation or artist-designed retail installations .

In 2023–24, the newly renovated Beauty Hall houses over 300 brands and 1,000 beauty experts. The Meta store also launched as part of the Metaverse Fashion Week in Decentraland in 2022 .

🏷️ Save with Scratchcoup Coupon Code!

Shopping at Selfridges or Reselfridges? Apply the Scratchcoup discount code keyword at checkout to unlock extra savings on purchases including fashion, beauty, home goods or resale items. Use it during seasonal sales, in-store pick-up orders, or online purchases for added value on top of existing promotions.

❓ FAQs About Selfridges

Q1. Can I shop online and collect in-store?
Yes. Selfridges.com offers Click & Collect at all UK locations. Delivery is free with Selfridges+ membership or orders over a threshold — and the coupon code keyword can apply to both delivery and pickup orders.

Q2. Are VAT refunds available for international customers?
No—since the UK abolished VAT refunds for overseas visitors in 2021, refunds must be claimed via customs independently. Selfridges does not refund UK VAT automatically.

Q3. What does Reselfridges include?
Through Reselfridges, customers can resell items, rent select fashion via HURR pop-ups, refill beauty and homecare products, or repair high-value items at in-store services like The Restory and Repairs Concierge .

Q4. What is Project Earth’s main target?
Selfridges aims to reduce emissions and increase circular retail: 45% of its transactions sourced from resale/rental/repair/refill by 2030, and full net-zero operations by 2040. It is also heavily invested in sustainable labeling to guide customers.

Q5. Is Selfridges expanding outside London?
Yes. The brand currently has major stores in Birmingham and Manchester, and continues expanding across Europe as part of Central Group’s broader retail strategy .

🌍 Trends & Insights

Selfridges’ concession windows and installations have become art attractions in their own right.

Their sustainability efforts are industry-leading: 50% of materials like nylon and polyester will come from recycled sources by 2025–2027, and packaging aims for fully compostable or recyclable status by 2025 

Their resale & rental initiatives have grown rapidly: Repairs Concierge has facilitated over 28,000 repairs, and Reselfridges transactions rose by 240% in early years—though they currently represent only around 1% of sales.

🧠 How to Shop Better at Selfridges

Sign up for email newsletter to get 15–20% first-order offers.

Use Scratchcoup coupon code keyword to lower cart totals further—especially during seasonal sales.

Explore Reselfridges for sustainable fashion rentals, resale pieces, and repairs.

Visit the Beauty Hall in London for interactive sampling and expert-advice experiences.

Check for event activations like art installations, pop-ups, or sustainability workshops aligned with Project Earth.