About Morphe

Morphe Cosmetics, launched in November 2008 in Los Angeles by siblings Chris and Linda Tawil, initially disrupted the beauty world with professional-grade makeup brushes sold directly to artists and enthusiasts at trade shows. Riding the wave of social media and influencer endorsements, Morphe expanded its lineup to include eyeshadow palettes, lipsticks, complexion products, and tools designed to empower creativity at affordable prices.

Collaborations with top-tier influencers—such as YouTuber Jaclyn Hill, who released hit palettes in 2017—solidified Morphe's cult status. These launches sold out rapidly, attracting global attention and driving exponential growth . By 2019, revenue reached an estimated $400 million . Try Scratchcoup discount code for exciting and amazing offers on Morphe products.

 Rise and Fall: Retail Expansion & Decline

Buoyed by influencer marketing, Morphe opened its first retail store in 2013, later establishing a chain of “beauty mecca” locations—from Burbank to Las Vegas—where fans flocked to see celebrity-endorsed releases  However, by early 2023 all U.S. stores were abruptly shut down amid criticisms of working conditions and a strategic pivot toward e-commerce.

Shortly after the closures, Morphe’s parent company, Forma Brands, filed for Chapter 11 bankruptcy, burdened by $2M owed to Jaclyn Hill, $1.4M to Jeffree Star, and other liabilities. Creditors later acquired Forma for $690M in March 2023.

 Product Offerings & Brand Identity

Even after retail shutdown, Morphe maintained a robust online presence, selling:

Eyeshadow Palettes: Known for vast color ranges and influencer co-brands

Brushes & Tools: Its heritage products—remastered sets and travel kits

Lip & Face Makeup: Glosses, foundations, blushers, and complexion essentials

Morphe 2: Launched with Charli and Dixie D’Amelio as an accessible, self-expression line; also included a vegan skincare sub-brand 

Morphe aims to “celebrate the inner artist in everyone” through inclusivity, creativity, and diversity Morphe US.

 How to Save: ScratchCoup & Other Discounts

Here’s how to maximize your savings on Morphe purchases:

SCRATCHMORP20 – Take 20% off sitewide on your entire order.

SCRATCHFIRST15 – Enjoy 15% off your first purchase as a new customer.

SCRATCHMORP10 – Save 10% on select influencer or palette sets.

Enter the ScratchCoup code at checkout to see immediate savings.

You can also combine ScratchCoup codes with ongoing deals:

20% off by subscribing to their newsletter (valid through October 2025) 

Free shipping on orders over $35 

Competitive promo codes from coupon sites (10–30% off) 

 Reputation: Strengths and Controversies

 What Customers Value

Affordability + Quality: Morphe’s competitive pricing and influencer-endorsed palettes attract both beginners and advanced users

Product Variety: Extensive shade ranges and brush collections with remastered upgrades

Inclusive Messaging: The brand fosters a creative community driven by expression Criticisms & Transparency Issues

Over-reliance on influencers: Associations with controversial figures like Jeffree Star and James Charles led to reputational harm.

Bankruptcy & layoffs: The rapid collapse of retail stores and parent bankruptcy shook consumer faith.

Ethical concerns: Accusations on Reddit allege misleading marketing—particularly about vegan or cruelty-free claims .

 Looking Ahead

Post-bankruptcy, Morphe has shifted to a leaner, e-commerce-first model. While it no longer operates its own U.S. stores, it remains available internationally through retailers like Ulta, Boots, Superdrug, ASOS, Sephora, and Look Fantastic The Sun Business Insider. Industry analysts suggest the influencer-driven beauty boom is cooling, pushing brands to diversify marketing and strengthen product trust Glamour.

(FAQs)

Q1: How do I apply a ScratchCoup code?
A1: At checkout on morphe.com, paste your code (e.g. SCRATCHMORP20) in the “Promo Code” field and click Apply.

Q2: Can I stack codes with other discounts?
A2: You can’t double-code in one order, but choose whichever offers the best savings—newsletter entry (20%) or ScratchCoup (20% off first order).

Q3: Does Morphe offer free shipping?
A3: Yes—orders of $35+ qualify for free standard shipping.

Q4: Is Morphe cruelty-free and vegan?
A4: Morphe’s cruelty-free status is disputed—some users allege misleading marketing around vegan products . Check ingredient lists and third-party certification.

Q5: Are Morphe products still available?
A5: Yes—Morphe continues online and via partners like Ulta, ASOS, and international retailers despite US store closures Business Insider The Sun.

Q6: What happened to Morphe’s parent company?
A6: Forma Brands filed for bankruptcy in January 2023. Morphe’s retail chain closed, and operations pivoted to digital; creditors bought the company in March 2023 .