Bj's

BJ’s Wholesale Club: Value, Membership & Modernization

Founded in 1984 and headquartered in Marlborough, Massachusetts, BJ’s Wholesale Club Holdings, Inc. operates approximately 250 warehouse clubs across 21 states in the eastern U.S. including Ohio, Michigan, Florida, and Tennessee . The company offers a scale-driven model blending grocery, household essentials, electronics, and fuel—all sold at significant discounts under both national and private-label brands like Wellsley Farms (grocery) and Berkley Jensen (general merchandise).

Strategic Performance & Expansion

In fiscal 2025, BJ’s reported total revenue of $20.5 billion, a 2.7% increase over 2024, and posted net income of approximately $534 million. In the first quarter, net sales reached $5.0 billion (up 4.7% YoY), while membership revenue climbed to $120.4 million thanks to high renewal rates and stronger premium-tier uptake . The loyalty rate remained strong with over 7.5 million members and a 90% tenured renewal rate .

BJ’s continues club expansion aggressively—announcing five new clubs and four gas stations in the most recent quarter, with 25–30 new club openings planned over the next two years, expanding even into Texas for the first time .

Digital Innovation & Member Experience

Digital capabilities are at the heart of BJ’s strategy. Digitally enabled comparable sales rose 35% year-over-year in recent quarters, driven by mobile app usage, BOPIC (Buy Online, Pickup In Club), curbside pickup, and same-day delivery services powered by Instacart, DoorDash, and Roadie. BJ's also offers a Same‑Day Select membership option for unlimited or limited same-day grocery delivery annually—further enhancing convenience.

Their “Fresh 2.0” program—a club-wide initiative upgrading produce, deli, and bakery operations—has boosted perishable category sales significantly, contributing to broader traffic and basket size growth.

Member Perks & Coupons

BJ’s members enjoy savings up to 25% off grocery store prices, and uniquely can combine both BJ’s in-club coupons and manufacturer’s coupons—unlike most other warehouse clubs . Premium Club+ memberships ($110/year) yield 2% cashback, 5¢/gal fuel discount, and two free same-day deliveries on orders over $50 each year starting January 2025 .

How to Maximize Savings

For new or renewing members, entering a Scratchcoup discount coupon code during sign-up or checkout can help reduce membership cost or unlock extra coupons. Plus, these codes often stack with BJ’s digital coupons and manufacturer offers—delivering even greater value.

FAQs: 

Q1: How much does a BJ’s membership cost?
The standard Club Card is $55/year; the Club+ Card costs $110/year and includes extra perks like 2% reward cashback and fuel discounts. A $5–$10 fee increase took effect in January 2025

Q2: What benefits do members receive?
Members save up to 25% on groceries, can use both BJ’s and manufacturer coupons, get discounted fuel, access to same-day delivery and curbside pickup, and enjoy a robust rewards program with Club+ membership.

Q3: How does digital shopping work?
BJ’s digital tools encompass BJs.com, BerkleyJensen.com, WellsleyFarms.com, and the BJ’s app. Members can clip coupons digitally, track savings, and fulfill orders via delivery or pickup. Digitally engaged shoppers consistently spend more and visit more often .

Q4: How many members does BJ’s have?
In Q1 FY25, BJ’s had over 7.5 million members, with its premium-tier penetration rising above 40% for the first time. Renewal rates remain high at roughly 90% .

Q5: What are BJ’s expansion plans?
BJ’s plans 25–30 club openings in the next two years, including new markets like Texas, Florida, Georgia, and Tennessee. They also opened multiple gas stations adjacent to new stores .

Q6: Is customer service reliable?
While many enjoy the benefits, some online complaints mention issues with order cancellations, stock discrepancies, and under-staffed services like tire centers—highlighting areas where customer service can lag behind expectations .