Introduction

Black Friday moves fast sometimes faster than you expect. The best deals don’t wait for you to wake up, log in, or finish your coffee. They disappear in minutes, especially from high-demand brands like Aldo, Bershka, Levi’s, Adidas, MAC Cosmetics, Charlotte Tilbury, Sephora, Dorothy Perkins, and Lulus.

Even stores like Marks & Spencer, Decathlon, Curry, and Shein quietly drop early deals that most shoppers miss simply because they’re not prepared. So if you want those “wow” discounts the ones you brag about later you need a plan.

This guide gives you simple, practical tips to help you grab the best Black Friday deals before everyone else even sees them.

Sign Up for Early Access Alerts from Your Favorite Brands

Many brands reward early planners. Signing up for newsletters or app alerts puts you ahead of the crowd.

Fashion and lifestyle labels like Aldo, Bershka, Dorothy Perkins, Marks & Spencer, Lulus, and Levi’s often give subscribers early entry into Black Friday sales sometimes hours or even a full day in advance.

In beauty, early access is everything. MAC Cosmetics, Charlotte Tilbury, and Sephora frequently drop exclusive early deals or limited-edition kits to email subscribers first. If you wait for the public sale, you’ll probably miss their best-sellers.

Even fast movers like Shein, Decathlon, and Curry push early notifications before price drops go live.

One quick sign-up can easily help you grab the right size, the right shade, or the last piece in stock before the rush begins.

Add Your Favorites to Your Cart or Wishlist Before the Sale

One of the smartest ways to beat the Black Friday rush is simple: prepare your cart early. Brands update prices automatically the moment the sale goes live, so if your items are already saved, you’ll see the new discount instantly no scrolling, no searching, no wasting time.

This trick works especially well for fast-moving brands like Adidas, Levi’s, Aldo, Bershka, and Dorothy Perkins, where sizes and popular pieces sell out fast. Beauty brands such as MAC Cosmetics, Charlotte Tilbury, and Sephora also update prices in real time adding to your wishlist in advance helps you catch limited kits before they vanish.

Even stores like Marks & Spencer, Lulus, Shein, Decathlon, and Curry benefit from this method. When the sale hits, you’re already ahead while everyone else is still browsing.

A prepared cart is your fastest shortcut to early Black Friday wins.

Shop During Off-Peak Hours

If you want the best Black Friday deals before they sell out, timing matters just as much as preparation. The biggest drops often happen when fewer people are online late at night or early in the morning.

Fashion brands like Aldo, Bershka, Dorothy Perkins, Lulus, and Levi’s frequently push fresh discounts around midnight. Beauty brands such as MAC Cosmetics, Charlotte Tilbury, and Sephora often release limited bundles early in the morning, and they sell out fast.

Even high-traffic stores like Marks & Spencer, Decathlon, Curry, and Shein update prices during off-peak hours to avoid site overload.

If you want first pick at the best deals, log in when the crowd is asleep that’s when the real steals appear.

Compare Prices Before You Checkout

Black Friday can be tricky the first deal you see isn’t always the best one. Different stores often discount the same product differently, and the price gap can be big.

Before you checkout, take a quick moment to compare. Fashion pieces from Aldo, Bershka, Dorothy Perkins, Lulus, or Levi’s might be cheaper on another retailer. Beauty brands like MAC Cosmetics, Charlotte Tilbury, and Sephora may offer exclusive bundles on one platform but not the other.

Even essentials from Marks & Spencer, active gear from Decathlon, and trending items from Shein or Curry can vary in price depending on the store.

A 30-second comparison can save you more than you expect especially when Black Friday discounts stack differently across retailers.

Use Coupon Sites to Stack Extra Savings

Even during Black Friday, many brands still allow coupon stacking and that’s where you get the real wins. Before you hit the final checkout, take a quick moment to check trusted coupon platforms for additional promo codes.

Brands like Aldo, Levi’s, Bershka, Lulus, and Dorothy Perkins often have extra sitewide codes floating around. Beauty favorites like MAC Cosmetics, Charlotte Tilbury, and Sephora sometimes offer hidden coupon-based savings on top of their bundles.

Even popular stores such as Marks & Spencer, Decathlon, Shein, and Curry occasionally allow stacking during early Black Friday hours.

A two-second search can unlock an extra 10–20% off turning a good deal into a great one.

Prioritize Best-Selling Items First

During Black Friday, not all products sell at the same speed. Some vanish within minutes especially from high-demand brands. If you want the best deals, go after the best-sellers first.

Sneakers and athleisure from Adidas, denim from Levi’s, and trendy pieces from Bershka, Lulus, and Dorothy Perkins are usually the first to disappear. Beauty favorites like MAC Cosmetics, Sephora, and Charlotte Tilbury sell out even faster, especially limited-edition kits and holiday sets.

If something has been popular all year, it will be gone early on Black Friday. Grab those items first, then browse the rest.

Check Return Policies Before You Buy

Black Friday deals move fast, but you should still take a moment to check the return policy before checking out. Some brands tighten their return rules during major sales, and others mark discounted items as final sale.

Fashion labels like Aldo, Bershka, Dorothy Perkins, Marks & Spencer, Lulus, and Levi’s sometimes limit returns on heavily discounted pieces. Beauty brands such as MAC Cosmetics, Charlotte Tilbury, and Sephora may not accept returns on gift sets or holiday bundles. Even stores like Decathlon, Curry, and Shein adjust their policies during peak sales.

Knowing the rules upfront saves you from getting stuck with items you can’t return and helps you shop smarter, not just faster.

Move Fast When You See a Price Drop

Black Friday doesn’t reward slow decisions. When a great price goes live, it won’t stay there for long especially with brands everyone watches.

Sneakers from Adidas, denim from Levi’s, dresses from Lulus or Dorothy Perkins, and trendy drops from Bershka sell out in hours, sometimes minutes. Beauty offers from MAC Cosmetics, Charlotte Tilbury, and Sephora disappear even faster because limited-edition sets and popular shades are always the first to go.

Even essentials from Marks & Spencer, fitness gear from Decathlon, and hot items on Shein and Curry move quickly once the countdown starts.

If the deal looks good and it’s something you actually want don’t wait. Add to cart, checkout, and secure it before someone else does.

Use Scratchcoup to Unlock Extra Savings

Even during Black Friday’s biggest markdowns, there’s almost always a way to save a little more and that’s where Scratchcoup comes in. Before you checkout, take a moment to look up additional promo codes or hidden deals. Many brands, including Aldo, Levi’s, Bershka, MAC Cosmetics, Charlotte Tilbury, Sephora, Lulus, and more, still allow coupon stacking during Black Friday.

Scratchcoup collects verified, up-to-date codes and exclusive offers so you don’t waste time trying expired ones. A quick check can help you shave off an extra 10–20%, unlock free shipping, or grab a bonus gift with purchase.

It’s simple: brands give you the deals, but Scratchcoup helps you squeeze out even more value right when it matters most.