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Shop Now →Festival deals for online shopping in 2025 bring massive discounts across fashion, electronics, jewellery, and home essentials. Whether you’re browsing Amazon’s Great Indian Festival, Flipkart’s Big Billion Days, or looking for Navratri and Karwa Chauth offers from Myntra, Ajio, and Nykaa, verified coupons make festive shopping more affordable.
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Shop Now →Festival shopping in India follows the cultural calendar, and every month brings new offers. Here’s a quick look at when the biggest discounts will arrive in 2025.
Onam Offers (Sept 5, 2025) – Expect Amazon, Flipkart, Ajio, and FlowerAura to run heavy discounts on groceries, ethnic wear, and festive gifting.
Teachers’ Day (Sept 5, 2025) – Tech and stationery brands like Amazon, Flipkart, and Zomato often launch special bundles and gifting discounts.
Engineer’s Day (Sept 15, 2025) – Laptop and gadget deals peak on Acer, Dell, Lenovo, and Flipkart.
Navratri (Sept 30, 2025 onwards) – Ethnic fashion, puja items, and beauty brands push their first big festive sales.
Navratri & Durga Ashtami (Oct 1–4, 2025) – Ajio, Myntra, Nykaa, and Tanishq bring heavy discounts on ethnic clothing, beauty, and jewelry.
Dussehra (Oct 2, 2025) – Flipkart and Amazon run flash sales on mobiles, appliances, and home essentials.
Karwa Chauth (Oct 10, 2025) – Jewelry and beauty sales peak, especially on Tanishq, Nykaa, Titan, and Myntra.
Diwali (Oct 20, 2025) – The biggest sale season of the year. Amazon Great Indian Festival and Flipkart Big Billion Days offer up to 75% OFF on electronics, fashion, and home appliances.
Bhai Dooj (Oct 23, 2025) – Gifting brands like Archies, Nykaa, and Amazon push chocolates, accessories, and festive hampers.
Chhath Puja (Oct 27, 2025) – Grocery platforms (BigBasket, JioMart) and gifting sites (Zomato, Swiggy) highlight essentials and sweets.
Children’s Day (Nov 14, 2025) – Toy stores, FirstCry, and book retailers offer deals for kids.
Guru Nanak Jayanti (Nov 25, 2025) – Amazon and Flipkart highlight spiritual books, puja items, and devotional music offers.
Christmas (Dec 25, 2025) – Expect global offers from Amazon, Flipkart, Myntra, and Nykaa on gifting, fashion, and winter essentials.
Year-End Sales (last week of December) – Lifestyle, electronics, and fashion platforms run clearance sales to close the year.
Two giants dominate India’s festival shopping season — Amazon’s Great Indian Festival Sale and Flipkart’s Big Billion Days. Both run in October, and both offer massive discounts. But depending on what you’re shopping for, one platform might serve you better than the other.
Amazon usually kicks off its Great Indian Festival Sale a day or two before Flipkart. In 2025, the sale is expected to begin around mid-October, just ahead of Diwali.
Highlights of Amazon’s Festival Sale:
Electronics & Appliances: Up to 70% OFF on mobiles, TVs, refrigerators, and smart home gadgets.
Daily Essentials & Groceries: BigBasket tie-ins, Pantry deals, and combo offers on festive groceries.
Fashion: Ethnic wear, footwear, and accessories discounts with Ajio, Puma, and Adidas tie-ups.
Bank Offers: Extra 10–15% OFF with HDFC and ICICI credit cards.
Prime Members: Early access to Lightning Deals and exclusive festive launches.
Flipkart’s Big Billion Days is arguably India’s most anticipated online shopping event. In 2025, expect the sale to run around October 15–22, overlapping with Amazon’s offers.
Highlights of Flipkart’s Festival Sale:
Mobiles & Gadgets: Unbeatable prices on Realme, Samsung, iPhone, and OnePlus with exchange offers.
Fashion & Lifestyle: Heavy discounts on Myntra and Ajio listings integrated into Flipkart.
Home Appliances: Up to 75% OFF on refrigerators, washing machines, and smart TVs.
Bank Offers: SBI and Axis card discounts, UPI cashback offers via PhonePe.
Flash Sales: Hourly “rush deals” on trending products.
Amazon is stronger in appliances, groceries, and wide brand partnerships.
Flipkart usually dominates mobiles, fashion, and flash sales.
Both offer aggressive bank tie-ups, so the best choice depends on what you’re buying.
👉 Smart shoppers compare prices on both before checkout, and stack bank + ScratchCoup coupon codes for maximum savings.
Festive fashion sales in India include:
Best for: Navratri garba outfits, wedding wear, Diwali party looks
Best for: smartphone upgrades, Diwali TV deals, student laptops
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Best for: last-minute gifts, sweets, and personalized surprises
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Best for: Onam feasts, Diwali puja items, Chhath Puja offerings
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Best for: Diwali electronics shopping and big-ticket appliance purchases
Best for: festival home décor and lifestyle shopping
Best for: Flipkart Big Billion Days shoppers
Best for: fashion + electronics combo shopping
Best for: everyday shopping & Diwali family treats
Best for: Flipkart, fashion, and mobile recharges
Best for: cashback hunters & utility savings
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Every year, India’s online shopping scene gets bigger during the festive season, and 2025 is no different. Last year, e-commerce giants like Amazon and Flipkart reported record sales, with categories like mobiles, electronics, and fashion contributing the most. The Big Billion Days and Great Indian Festival together accounted for billions of rupees in just a few days.
What’s driving this growth? A mix of factors:
Bank tie-ups and card offers have become routine, with instant 10–15% savings now considered a standard part of festive sales.
UPI adoption continues to rise, meaning shoppers can get instant cashback from Paytm, PhonePe, and Google Pay while checking out.
BNPL (Buy Now Pay Later) services like ZestMoney, Simpl, and LazyPay are being used by more families who want to spread the cost of their Diwali shopping.
Regional sales are booming. Onam in Kerala, Durga Puja in West Bengal, and Diwali in North India are peak shopping windows, with retailers targeting city-specific deals.
In 2025, industry experts expect online festive shopping to cross new milestones:
Mobiles are set to remain the biggest draw, especially with the launch of new iPhones and OnePlus models.
Fashion platforms like Myntra and Ajio will compete harder in the ethnic wear space during Navratri and Karwa Chauth.
Home appliances and smart TVs are expected to dominate Diwali sales, thanks to easy EMI and extended warranty offers.
For shoppers, this means not just bigger discounts but also smarter buying options. Retailers are pushing limited-time coupons, app-exclusive promo codes, and early access sales to lock in customers. If you’re shopping this year, expect deals to drop earlier, with Amazon and Flipkart launching previews almost two weeks before Diwali.
Festival shopping in India keeps breaking records. In 2024, Amazon and Flipkart hit all-time highs, with mobiles and smart TVs leading the way. In 2025, expect:
Festivals are also peak travel time. Airlines and hotels run aggressive festive discounts:
Regional festivals drive targeted offers:
2025 will see even bigger savings from digital payments:
The biggest Diwali sales in India 2025 will be Flipkart Big Billion Days and Amazon Great Indian Festival. Both run in October and offer up to 75% OFF on mobiles, electronics, fashion, and home appliances.
Flipkart Big Billion Days 2025 is scheduled from September 27 to October 5, with early access for Plus members starting on September 26.
The Amazon Great Indian Festival 2025 will begin around September 26–27 and continue until Diwali, with Prime members getting early access one day before everyone else.
Yes, Onam offers will be live on Amazon, Flipkart, Ajio, and FlowerAura from late August to September 5, 2025, covering groceries, ethnic wear, and gifting deals.
Flipkart usually offers the best Diwali discounts on iPhones, Realme, and Samsung models, while Amazon matches with cashback codes and bank offers.
Yes, banks like HDFC, ICICI, SBI, and Axis offer instant 10–15% OFF during festival sales. UPI apps like Paytm, PhonePe, and Google Pay also add cashback rewards.
Yes, platforms like Amazon Pantry, BigBasket, Blinkit, and JioMart all run festival grocery offers, especially for Onam, Diwali, and Chhath Puja essentials.
Yes, Tanishq, CaratLane, Titan, and Fastrack launch special festival offers. Expect up to 25% OFF on gold jewelry and 20–30% OFF on watches during Karwa Chauth and Diwali.
Yes, streaming services like Netflix, Hotstar, and Zee5 run festive bundles such as three-month subscriptions at the price of two, or cashback via wallets during Diwali sales.
Yes, travel platforms like MakeMyTrip, Goibibo, and OYO release festive discounts. Airlines such as IndiGo, Air India, and Vistara also run Diwali flash sales on select routes.
Yes, companies like Ferns N Petals, Archies, and Amazon offer bulk Diwali gifting deals. Businesses can also buy Flipkart and Amazon gift cards with 10–15% discounts.
Avoid relying on fake coupons, always check bank offer terms, compare Amazon vs Flipkart before checkout, and track your EMI/BNPL commitments to prevent overspending.