Myntra’s Big Fashion Festival isn’t just another sale. It’s the one time in the year when people prepare in advance adding items to their wishlist, waiting for insider access, and staying awake for midnight drops. Think of it as India’s version of Black Friday, but with a festive twist.
Nothing sells faster during BFF than ethnic wear. With Diwali and wedding season around the corner, women stock up on kurtas, sarees, and lehengas. Many shoppers grab 2-3 outfits in one go because they know prices won’t be this low again until next year.
Men don’t usually wait for shopping except during BFF. Shirts, blazers, and festive kurtas see a big spike because Diwali parties and weddings are lined up back-to-back. Many men buy in combos one formal shirt, one casual tee, and a blazer so they’re set for both office and family functions.
Sneakers are the fastest to vanish during BFF. College students and young professionals rush to grab Nike, Puma, and Adidas at half the price. Sports shoes also spike because many people use the festive sale as the right time to upgrade their workout gear. If you check at midnight, you’ll see sizes selling out within minutes.
Lipsticks, perfumes, and skincare kits are hot picks in every BFF. Women often try new brands during the sale because prices drop massively. Data even shows lipsticks selling at a rate of almost 100 per minute. Many shoppers also stock up on festive gifts like makeup combos and grooming kits.
Festive season means home makeover time. Bedsheets, curtains, and cushion covers are among the first things people add to cart. Many families follow the Diwali cleaning ritual, so they pick fresh home décor at BFF prices. Wall art and lamps also get a boost as people want their homes ready for guests.
Smartwatches and fitness bands have turned into festive bestsellers. They’re practical, trendy, and make for easy gifts under ₹2000. Classic watches also move fast because people buy them for weddings and office gifting. During BFF, both budget and premium ranges see a sharp rise in demand.
Handbags, clutches, and backpacks always trend in BFF sales. Women pair festive outfits with matching clutches, while college students grab stylish backpacks at discounted prices. Travel-friendly handbags also see demand as many shoppers plan for upcoming trips during the festive break.
Suitcases and trolley bags fly off the shelves during BFF. Many families plan Diwali or year-end trips, so they use the sale to upgrade their travel gear. From cabin trolleys to big family-sized luggage, deals make it easier to shop without overspending. Travel pouches and organizers also get picked up as quick add-ons.
Festive season shopping isn’t complete without outfits for kids. Parents love picking ethnic sets, frocks, and festive shoes during BFF. Many also buy a size up, knowing kids grow fast. With discounts on brands that are usually pricey, this category sees a steady rush throughout the sale.
Men’s grooming kits, trimmers, and skincare sets are last-minute bestsellers. Shoppers often add them to cart to reach free-delivery limits or as quick gifts. Women too stock up on haircare and skincare combos since they come with heavy festive discounts. It’s a category that quietly grows every BFF sale.
Even after grabbing the best BFF discounts, you can push your savings further with Scratchcoup Myntra coupons. These extra promo codes help you cut down on final bills, whether you’re shopping ethnic wear, sneakers, or beauty kits. Always check Scratchcoup before checkout a simple coupon can add another 10–20% off on top of the festive deals. Smart shoppers never skip this step.
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